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Category 

Branding

Year

2019

TOYOTA RACE TO THE BEAT

In the Greater China region and East Asian culture, during the annual Dragon Boat Festival, people will hold dragon boat racing events to celebrate.

Toyota is popular among all ethnic groups in the global market, and 2019 introduces the new generation of RAV4 recreational vehicles with technological power and safety performance. How do we make Asian customers more like and understand?

In this time, RUMU Innovation designed a new test ride experience "Race to the Beat" for TOYOTA.
 

While enjoying the test ride, VIPs can also play interactive devices with the theme of Dragon Boat Race. Experience the new performance and challenge of the new RAV4 models while playing a game full of visual speed and dynamic rhythm.

"Race to the Beat" designed different levels of difficulty according to different models, enriching the experience of VIPs test ride on TOYOTA.