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©RUMU Innovation Co. Ltd all rights reserved.

Category : Branding & Event

Client : NIKE TW

Year : 2019

活動策劃 : Red Pocket Design

動畫製作 : Computer Face

​投影整合  :  如牧創新

硬體工程 : 民偉視訊工程

Toyota - AR Movie Star

How to make the audience part of the event?


Toyota is sponsoring the 2019 New York City South Asian Film Festival for the first time. The three-day event was held and organized  in a movie theater in central New York to promote the culture of Southern Asia, embracing different cultural perspectives and voices together.

How to bring out new features of Toyota Prius through movie events?

This time, we used the "imaginary movie" creative game play to design four unique movie themes, each corresponding to a Toyota Prius function, as an element to design a movie poster looks so real, viewers can understand the function through the movie title, text and its story.


In the end, people used Instagram AR filters to instantly enter the movie scene and become the main characters, letting everyone go crazy from offline to online!