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Category 

Branding

Year

2018

MICHELIN RUN

How to experience the excellent performance of MICHELIN PRIMACY 4 tires through a brand new way?

 

At the Michelin 2018 new product launch conference, we created the《MIICHLIN RUN》interactive somatosensory device. By taking photos on the tablet, the on-site VIPs created their own unique characters in real time. Then, they wore the induction belt to enter the game world, and through the interaction of running and jumping, they crossed the famous landmarks around the world.

Accompanied by MICHELIN PRIMACY 4 tires’ performance, everyone experienced an unforgettable and exciting challenge!


The interactive game screen would also be uploaded in the form of real-time short video, so the player could scan the QR code instantly and post it on their social media platforms, having a wonderful sharing with their customers and friends.