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Category 

Branding

Year

2017

INFINITI 

World's Firsts

INFINITI was founded in 1985, and had accomplished some of the most advanced and innovated designs in the world.

In the 22th Taipei INT’L AUTO SHOW 2018, we combined the history of INFINITI's important events and the timeline into the interactive projection.

Viewers can touch the wall intuitively and the see the Q50 car pass by as a light stream, activating correlated effects or videos. The interactive wall presented an unprecedented timeline experience.