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Category 

Branding

Year

2019

Bioré x Zzifan_z AR Filter

Bioré's 2019 water-based sunscreen series and the Bioré A-Extreme Sunscreen series are co-branded with Taiwanese popular illustrator Zzifan_z. Rumu Innovation created a series of exclusive Facebook special AR filters to present the powerful new sunscreen experience with the Zzifan_z's cutest characters!

The AR filter includes a front lens realtime background removal and face tracking accessories. It also provides a specially design on rear camera to place the virtual characters in the real space and take fun photos!

Besides the online AR special effect experience, at the same time during the event, the hidden version of the AR characters was launched at the Watsons store, providing a live-scan for a limited AR filter access, and with the media-sharing and lottery games to effectively create online and offline marketing experiences.